occasion-specific - can be tailored to specific occasions, such as holidays, company anniversaries or milestones. Tailoring the gift to the occasion adds an extra touch of thoughtfulness and enhances its significance 

utility and relevance - if it's relevant to the recipient's lifestyle, it increases the likelihood of the gift being appreciated and used regularly 

quality and durability - always choose your gifts for their high quality and durability. This ensures that the gift reflects positively on the company and leaves a lasting impression on the recipient

carefully selected - the gifts should be appropriate for the business environment and reflect the values and standards of the organization 

ethical and sustainable - this aligns with corporate social responsibility and demonstrates a commitment to environmental and social values 

branding - be inspired & reinforce the company's brand and its values but don't forget that less is more :)